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User Personas

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User Experience

How AI's represents you?

In an era where UX designers are starting to rely on AI to create Personas or simulate user responses

This thought-provoking issue began as part of a seminar by Professor Jeonghan Kang from the Department of Sociology at Yonsei University during the 12th Youth Leadership Workshop on GCED, which made us UX professionals reconsider our work in an era where everyone relies on AI to create personas or simulate user responses. The important question that always follows in the minds of researchers is, "How can we be sure that AI truly understands the context of that user group and is not just providing stereotypical answers?" That's why the arrival of Nemotron-Personas from NVIDIA fills this gap. Because this is not just about issuing a prompt to create floating simulated profiles, but a dataset of millions of Synthetic Personas profiles meticulously designed to reflect the complexities of demographics, culture, and local languages. And when the realism of this dataset is integrated with a process called the Deliberation Protocol, we will have a research architecture that ensures AI's responses can truly "represent" the needs of the people thru the following steps: Create realistic representatives thru the Deliberation Protocol Participants: Extracting profiles from Nemotron-Personas to serve as simulated participants helps eliminate the bias problem of general AI. We can accurately define sample groups that reflect humanity and subcultures, ensuring that the voices of all target groups, whether primary or secondary, are brought to the negotiation table. Options & Critiques: When we present tasks or Design Options to these simulated groups, they do not process them thru the central logic of AI but critique them thru the "biases and personal limitations" of their respective Personas. For example, an elderly person in rural Thailand would provide feedback on an application interface that is completely different from that of a teenager in New York. AI Mediator - the mediator who listens to every voice: When representatives with diverse backgrounds come together, conflicts are bound to arise. The AI Mediator steps in as the intermediary. However, instead of "averaging" and dismissing the needs of minority groups, the system analyzes to find the most balanced common ground, mediates the demands, and designs compromises that honor the context of all user groups, "Fair Representation". Group Statement: The outcome is UX Insights thoroughly refined. It is an answer born of debates, arguments, and the search for common ground across millions of profiles, ensuring that this direction truly "Represents" the majority of people.

A compound AI approach to personas grounded in real-world distributions

"Does AI truly understand humans?"

In a scientific and structured manner. Although this process cannot fully replace the emotional and cognitive interviews of flesh-and-blood humans, it is currently the most accurate "filter and simulation tool" that helps us design products that are truly inclusive and respectful of user diversity. In the end, we will have to "wait and see" how powerful the results will be when this dataset is applied on a real working scale. The most interesting and noteworthy aspect is how deeply and thoroughly this process can "eliminate bias" from traditional AI responses.

Let's talk :)

sirapassorn.chmp@gmail.com

Let's talk :)

sirapassorn.chmp@gmail.com

Let's talk :)

sirapassorn.chmp@gmail.com